Opens, clicks and email growth

See how your newsletters perform: how many subscribers you have, how many open each send and click a link, and how that changes over time.

Who can do this: Owners and Administrators, on every plan.

When you send a post as a newsletter, Blogaly records who it went to, who opened it and who clicked a link in it. The Newsletters tab of Analytics puts that together, send by send.

Open the Newsletters tab

Select Analytics in the sidebar.
Select the Newsletters tab.
Pick a period at the top right: 7d, 30d, 90d or 12m.

What each number means

Number	Meaning
Subscribers	Members subscribed to your newsletter at the end of the period.
Newsletters sent	How many posts went out by email in the period.
Avg. open rate	The average of each send’s open rate. Every send counts the same, however many people it went to.
Avg. click rate	The same, for the share of recipients who clicked at least one link.

Recent sends lists each newsletter in the period, newest first, with its date, how many people it went to and the percentage who opened it. Select a title to open that post’s analytics. The Subscribers chart shows how your list grew over the period.

How opens and clicks are counted

Opens: each email carries a tiny invisible image. When a reader’s email app loads it, that’s an open. One person opening the same email several times counts once.
Clicks: links in your newsletter go through your site first, so we can record the click, and then on to where you pointed them. One person clicking several links counts once in the click rate.
Both are on for every newsletter, and the numbers keep updating for days after a send as people catch up with their inbox.

Find your most engaged readers

Each member keeps their own email history. On Members, select Filter to find people by Emails sent (all time), Emails opened (all time) or Open rate (all time), or by whether they opened or clicked a particular email. It’s a good way to find loyal readers, or people who haven’t opened anything in a while.

Ways to improve your numbers

Write subject lines that say what’s inside. Your post title is the subject unless you change it.
Send at a regular time, so readers expect you.
Put your most important link near the top.
Keep your list healthy: addresses that bounce or complain are stopped automatically. See how delivery works and disabled email addresses.

Good to know

Sends are dated by when the post was published.
Posts published on the web only don’t appear here.
Readers who open the email but don’t click through don’t appear in your web traffic.
Not seeing any sends? You need to send a post as a newsletter first.

Last checked against the product on 7 November 2026.

Your analytics, and why there’s no cookie bannerWhat each number on the Analytics page means, where it comes from, and how Blogaly counts visitors without cookies.How a single post is doingSee how many people read a post, how many opened it as a newsletter, and how many signed up because of it.Send a post as an emailChoose publish and email, publish only, or email only, pick who gets it, preview and test it, then send now or on a schedule.How delivery works, and how to keep it goodBlogaly sends your newsletters and member emails for you. Here’s what we handle, what you control, and how to stay out of spam folders.

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