Your analytics, and why there’s no cookie banner

What each number on the Analytics page means, where it comes from, and how Blogaly counts visitors without cookies.

Who can do this: Owners and Administrators, on every plan. Analytics are on for every site.

Every Blogaly site has analytics built in. There’s nothing to install or switch on: as soon as your site is live, visits are counted. Select Analytics in the sidebar of your site’s admin to see them.

The Analytics page on the Overview tab: Pageviews 9,734, Visitors 3,286, Active now 7 and MRR $0, a Members chart rising over 30 days, an Audience card, and Top pages and Top sources lists. — The Overview tab. All numbers in these screenshots are demo data.

Where the numbers come from

The Analytics page brings together three kinds of information. Knowing which is which explains most of the differences you’ll notice between them.

Source	What it counts	Shown as
Web visits	People reading your public website, counted by Blogaly’s own cookie-free visitor counter	Pageviews, Visitors, Visits, Active now, Top pages, Top sources
Members	Your site’s own member records: who signed up, who pays, and when	Members chart, Audience, Growth tab, MRR
Email	Each newsletter you send: how many it went to, how many opened it and clicked a link	Newsletters tab, and the email figures for each post

Someone who reads your newsletter only in their inbox shows up in email numbers, not web visits. A visitor who never signs up shows up in web visits, not members.

The four tabs

Tab	What’s on it
Overview	The headline numbers from all three sources on one page.
Web traffic	Pageviews, visitors and visits, with the top 10 pages and sources.
Growth	Members over time, free and paid, and revenue. See where your members come from.
Newsletters	Subscribers, sends, open and click rates. See opens, clicks and email growth.

The Web traffic tab: Pageviews, Visitors, Visits and Active now, each with a change against the previous period, then Top pages and Top sources lists with ten rows each. — The Web traffic tab, with demo data.

What each number means

Number	Meaning
Pageviews	Every time a page of your site is loaded. One person reading three posts is three pageviews.
Visitors	Different people who visited in the period, as best we can tell without cookies (see below).
Visits	Separate sittings. Someone who reads in the morning and comes back in the evening is one visitor and two visits.
Active now	People on your site in the last few minutes. It refreshes every minute while the page is open.
MRR	Monthly recurring revenue: what your paid subscriptions bring in each month, in your main currency. It stays at zero until you take payments.
Top pages	Your most-viewed pages, by address. `/` is your homepage.
Top sources	The websites that sent people to you: search engines, social networks, other blogs. People who type your address, use a bookmark or click a link in an email app often aren’t listed, because their browser doesn’t say where they came from.

The small arrow under a number compares it with the period just before. On 30d, for example, it compares the last 30 days with the 30 days before that.

Change the period, or export

The top of the Analytics page with a period switcher showing 7d, 30d (selected), 90d and 12m, and an Export button.

Choose 7d, 30d, 90d or 12m. Each period ends today and includes today, counted in your site’s time zone (set in Settings › Timezone).
Your choice applies to every tab until you change it.
Export downloads the tab you’re looking at as a CSV file you can open in a spreadsheet.

No cookies, and what that means

Blogaly counts visits with a small script that loads on your public pages. It doesn’t set cookies, doesn’t store anything on your readers’ devices, and doesn’t build profiles of people or follow them to other sites. Visit data stays with Blogaly and isn’t shared with advertisers.

Because of that, your analytics don’t need a cookie banner. If you add other services to your site, for example with code injection, check whether those use cookies: they might need one.

The trade-off is that visitor counts are estimates. Without a cookie we can’t recognise the same person across devices or over long periods, so someone who reads on their phone and their laptop counts as two visitors.

Good to know

Some ad and tracker blockers stop all counting scripts, including ours. Your real readership is usually a little higher than the web numbers show.
Your own visits to your site count too. Your time in your site’s admin doesn’t.
The longest period you can view at once is 12 months.
Members and email numbers come from your own records, so they’re exact. Only web numbers are estimates.
Only Owners and Administrators see Analytics.

Last checked against the product on 7 November 2026.

How a single post is doingSee how many people read a post, how many opened it as a newsletter, and how many signed up because of it.Opens, clicks and email growthSee how your newsletters perform: how many subscribers you have, how many open each send and click a link, and how that changes over time.Where your members come fromTrack how your free and paid membership grows, and find the posts and websites that bring new members in.Add custom code to every pageAdd your own HTML, CSS or scripts to the header or footer of every page of your site, or of a single post, page or tag.

Still stuck?

Tell us what you were trying to do and what you saw, and we’ll help you sort it out.